What’s all the fuss about MyLeadGenSecret…

Marketing funnels (also called sales funnels) are all the rage at the moment.

You can hardly read a single article about marketing without reading about funnels. Creating marketing funnels (or funnel hacking as it is popularly known), is currently the most talked about subject in marketing.

What does MyLeadGenSecret do?

MyLeadGenSecret is a unique advertising service specifically designed to deliver you business opportunity leads shared from the sales funnels of  the Internet’s top marketers.

For many marketers it has become their new best friend.

In this review, I take a detailed look at MyLeadGenSecret— what it does, how it works, its strengths & weaknesses, and how it compares with the competition.

If you want to learn more about lead funnels, how they work, and whether or not MyLeadGenSecret is the right service for you, read on.

But first, a bit of background…

What is a marketing funnel?

Definition: A marketing funnel is a guided path that prospects move through in your sales process. It takes people from their first engagement with your brand (cold prospects), through a number of steps that are intended to result in one or more conversions.

A funnel will usually encourage several different conversions along the way.

Often a funnel will incorporate several branches — upsells, downsells, and one-time offers — to maximise the profit from each customer.

Customers may be offered different things at different points, depending upon the actions they take as they move through the funnel.

Funnels may be simple, or incredibly complex and sophisticated, but at the end of the day, they are all about one thing — increasing conversions and profits.

Now you see why they are so popular!

Why do funnels work?

Marketing funnels work by guiding customers through a process that starts with a very low commitment (such as downloading a free report), and then gradually ‘warms them up’ and exposes them to higher-priced offers as they become more familiar with your brand, and develop trust in you.

Imagine walking up to a total stranger (who has never heard of you) in the street, and asking them outright for a large order.

It’s just not going to happen, is it…

The secret funnel formula

However, if you first of all offer them something of value — for little or no cost, they are much more likely to respond.

In fact, if they are your ideal customer, and you are offering them something of value to them for free, they are extremely likely to respond.

And they will think well of you thereafter. Because you’ve helped them.

They have now entered your funnel…

Now you have demonstrated your worth to them, and built some trust and rapport, you can start to offer them some opportunities to buy.

You might start with a low price offer, to get some commitment from them — to get them to buy into you — before you proceed to offer them something higher priced.

If that is too much for them, you might then offer them a cheaper option (downsell).

But if they do buy, you might then go on to offer them a more expensive, premium product at a higher price (upsell).

That’s the basics of a sales funnel.

The value ladder

You start with a micro commitment (such as giving up their email address to receive a free book), demonstrate your value, and then as their trust in you grows you take them up an ascending value ladder.

This method of doing business is not only extremely profitable, it’s also very ethical.

It is the antidote to many of the ills that afflict online marketing.

If you practice this successfully, you won’t just make more money, you’ll create a business that you feel good about, and that your customers love.

In fact I would go so far as to say it is essential that you adopt these principles if your business is to survive in the future.

Because if you don’t, your competitors will…

What is MyLeadGenSecret?

MyLeadGenSecret is a tool specifically designed supply members with a daily supply of leads, shared from top marketers sales funnels.

Generating leads is extremely expensive and time consuming.  MyLeadGenSecret solves this problem by sharing “permission based” leads amount trusted partners, therefore splitting the high cost of expensive leads.

If you want to generate leads yourself, you would be required to have a website, hosting, an autoresponder service, landing page software, split-testing software, membership site software, and probably a host of designers and programmers to cobble the whole lot together.

MyLeadGenSecret lets you piggy-back on top marketers funnels and go straight to the end result (the leads)

This not only saves you a lot of money in buying all those different products and services, it also save you the technical headache of trying to make a lot of disparate tools work together.

In fact with MyLeadGenSecret, you don’t even need an autoresponder to contact the leads…

Many people spend a lot of time creating and managing their website, without giving much thought to their actual sales process or funnel.

In reality, the funnel is the sine qua non (“without which, nothing”) of your online marketing activity.

Anything that is not part of (or contributing to) your funnel is essentially pointless!

I’m not (quite!) suggesting that you should go to the extreme of ditching your website altogether yet, as Jim Harmon and the guys at MyLeadGenSecret suggest, but it’s definitely worth focusing on leads above everything else.

MyLeadGenSecret lets you bypass creating optin pages, sales pages, email sequences, membership areas, online training courses etc, and instead gives you a steady supply of the end result leads.

Sounds wonderful? Let’s see what it’s like in practice…

Getting started with MyLeadGenSecret

MyLeadGenSecret initially had a free trial to let you explore the product yourself, and check it out thoroughly to see if it is suitable for you.

For me the signup process for the free trial was a little clunky — you have to enter your credit card details when you signup for the trial (your card is not charged until you complete the trial — you can cancel any time), and it took a couple of attempts before I was able to register successfully.

After that however, the onboarding process was pretty slick.

Many people don’t bother to watch the tutorials when they get a new product, preferring to dive in and figure it out themselves — I am a prime offender at this!

However, by doing that you actually waste a lot of time, and it takes you longer to get up and running with the product.

MyLeadGenSecret combats this by bribing you with a free “MLGS” t-shirt, and ready made email swipes, if you just watch the introductory tutorial.

(MyLeadGenSecret users go absolutely crazy for these shirts. They are incredibly passionate about the product, and the MyLeadGenSecret user community is SO enthusiastic it’s almost like a cult! Clearly MyLeadGenSecret are doing something right to inspire such fervour in their customers.)

The training is actually very good, and explains everything very clearly and quickly.

It’s just 4 videos of a few minutes each, and they are well worth watching (even if you don’t want the shirt!).

Creating your first mailing to your leads

Once you’ve watched the introductory videos, you just follow the steps they showed you to create your first mailing.

Start by choosing the leads you want to mail:

You can either mail by lead batch date or lead partner.

For this case study, I’m going to create a simple mailing to my leads promoting a ClickBank product.

You just compose your mailing, enter your subject line, email body, take the optional “perfect timing” feature or pre-load a previous mailing.

For this exercise, I chose to use a pre-written email master swipe from the MyLeadGenSecret backoffice rather than starting from scratch.

I would normally create one from scratch, but MyLeadGenSecret Master Swipes actually convert extremely high, so why bother? If they are good enough for Jim Harmon to use, they are probably good enough for me!

Having chosen a swipe, I simply click “import” from the master swipes page in the members area.

From beginning to end, this took just 8 minutes, and that was my first time using the service.

To do it again, now that I’ve had a little practice it takes about 3 minutes.

Next I check my stats on the “statistics page.  Here I can find my previous mailing history, opens, clicks and user engagement scoring.

I track sales in the Clickbank members area for the test.  My ClickBank checks are usually between $1500-$2500/month exclusively from promoting my hoplinks with MyLeadGenSecret.

MyLeadGenSecret Affiliate Program

MyLeadGenSecret has an excellent affiliate program which pays out 5 levels of  commissions on members referred by you. And these are monthly recurring commissions — you get that payment every month, for life!

You don’t need many referrals to build up a tidy income that keeps coming in month after month, without you having to do a thing!

All MyLeadGenSecret customers are eligible to receive these commissions on referrals, and you can become a MyLeadGenSecret Affiliate without being a MyLeadGenSecret user.

If you are a MyLeadGenSecret user, the MyLeadGenSecret affiliate program allows you to defray the costs of your MyLeadGenSecret subscription, simply by recommending a product that you use and love yourself.

If you’re an affiliate marketer, then the MyLeadGenSecret affiliate program will be extremely attractive to you, even if you’re not a MyLeadGenSecret user, because of the high-value recurring commissions you can earn. You can signup for MyLeadGenSecret and become an affiliate here.

If you want a ready-made email swipes that you can use to get new MyLeadGenSecret customers and earn monthly recurring commissions, go here.

The Affiliate Master Swipes are a shortcut to generating your own recurring income stream. You get the landing page, the offer, email swipes and full training. All you have to do is to send traffic to it, and it will do the rest.

MyLeadGenSecret Pros and Cons

MyLeadGenSecret Pros

• 100 leads every single day
• Excellent free training
• Creates beautiful emails to send to your leads (mailer included)
• Conversion tracking and split-testing to improve results
• Integrates with all the major email services (if you download the leads)
• Links to payment processors within MyLeadGenSecret
• no contracts (month by month service)

MyLeadGenSecret Cons

• Requires some investment in time to learn fully
• A bit more complex for a complete beginner.
• Continuous subscription required to use the mailer and get the leads

Final thoughts on MyLeadGenSecret

MyLeadGenSecret is an excellent product for getting a daily supply of fresh leads without the trouble and cost of generating them on your own.

It was designed from the ground up, purely for that one purpose, and so of course it does it very well.

It is not the cheapest product in the world ($60 to join, $30 per month after that), but it can save you the cost of several other products that you will no longer need, which may actually make it the cheaper option.  It surely saves you thousands of dollars you would have to spend to get 100 leads daily on your own effort and expense.

The whole purpose of MyLeadGenSecret is to increase your profits. If you use it well, it will make you far more money than it costs you, so price shouldn’t be an issue. Especially at the entry level.

There is also another huge benefit from using MyLeadGenSecret, in addition to the product itself, that nobody talks about…

That is the education that you get along the way. Not just the product training, but the whole mindset that MyLeadGenSecret is built around.

It pervades everything they do, and if you become a member of the MyLeadGenSecret community, you will find it difficult to avoid raising your marketing game as you almost subconsciously absorb all these principles.

MyLeadGenSecret is worth it for the education alone!

If you’d like to try out MyLeadGenSecret for yourself, you can create a MyLeadGenSecret account here.